Community powered parking solution

   SPARK: an application that gives communities the leading role when making wise use of unused parking spaces. It is ultimately a platform to sponsor community building.

Problem and challenge

Our challenge was to make use of two provided testemonials/experiences from 2 different personas, and find a way to bring them together/closer while providing a impactful solution for the community these personas were part of.

SPARK  was a 3 teammates project developed for Interaction Design Fundamentals, under CMU MHCI program, where our roles were of UX Designer.

SPARK overview

SPARK is a mobile take for a community powered parking platform. It provides users with empty parking spots or available parking opportunities throghout specific times of the day with a platform to share or rent their parking spot to other users.

Click on pictures to view them bigger.

From left to right: Set Target/Goal and Target Overview, Home and Search, Parking Spot Details

Design Process

Our researh was limited to the testemonial experiences provided by our IXDF professors. Assumptions was our main "enemy", one that we had to curtail to remain truthful within the shared recounted experiences. This exercise excelled in providing us with a very specific problem space, while teaching us the benefits of refraining from spiraling assumptions.

Brainstorming sessions
Several sessions were performed with our teamates. These were important to put forward many of the ideas that supported the recounted experiences from the given prompt. We also noticed how struggling it is to avoid making assumptions based solely on our experience and values.

These sessions provided us with several scenarios that we wanted to explore, in order to get us a sense of the right direction to take on our future ideation processes and service design.

Guerrilla research
We formed two separate groups: 

- Group 1 would be incharge on finding and exploring a "good neighbourhoods", with plenty privately owned (but generally available) parking spaces, such as garages, driveways, wide front-lawns, among other.

- Group 2 would be incharge of finding a parking crowded area of the neighbourhood's high-street and recruit/interview (in loco) some of the drivers that had parked their car today, or were recently seen parking their vehicle.

The intention of these tasks were to rapidily produce some rapport with our target audience (drivers and private parking owners), in order to seed them the idea of community parking.

Our concerns were to ask them about:
- How would they perceive the security implications.
- How impactful is this alternative for both owner and driver.
- How confortable does our scenarios feels?
- Would they pay or charge for this service?

Secundary research
We researched what strategies were being done or in development and, how  they were being delivered in order to address the needs and requirements of our users. We delved into available technology and which was the best medium to provide a scalable solution.

Speed dating
For validation, we tested our concepts and ideas with our fellow colleagues, and revisited our Guerrilla research ground for some user input. These sessions provided us with valuable data on what areas should be polished and why. The insights gathered from speed dating combined with a thorough heuristics analysis helped mitigate some of the usability isues, while allowing our solution to remain true to its conceptualization and vision.

User flow